Regular data cleaning keeps your data up to date, it saves time and money as it allows your business to concentrate on current contacts rather than unreachable targets. When cleansed, your data enables you as a business to streamline your customer care, enhance your marketing campaigns and to concentrate on converting those clicks to cash. An MOT of your data will ensure your business is more efficient, your message is more effective and your brand identity is enhanced.
View sample data quality audit
Every year in the UK
Which means that each year a customer database can degrade by around 10%.
Based on 2014 statistics