Telemarketing continues to prove an effective channel for marketing to both businesses and consumers, but data can mean the difference between success and failure. By harnessing the power of data we can help improve performance, resulting in better campaign results, happier clients, more enthused agents and healthier profit margins.
Improvement through data can be achieved by using the concept of ‘marginal gains’. We can’t fully control calls answered and responses, but we can improve our chances of a positive outcome by implementing the following tips:
Read more: 5 simple tips to using data to improve telemarketing performance
With the economy now showing signs of recovery, businesses are looking to promote, inform and communicate with new potential customers. The purse strings are finally loosening and marketers are starting to think about their next campaign, whilst keeping a weather eye on those budgets.
Buying data for your new marketing campaign can be a daunting task, but with the help of a professional list broker you can rest assured that your data requirements will be met allowing you time to concentrate on the creative proposition and the sexy stuff.
Read more: 10 reasons to use a list broker
This year has seen a number of companies fall foul of this legislation, most notably, two companies that appeared on BBC Threes 'The Call Centre' (Read article), who were fined £225,000 for making nuisance calls.
Any UK based company that use telesales as a mechanism to market and sell to prospects should be aware of, and actively screen their data against, the Telephone Preference Service (TPS) master file.
The Telephone Preference Service (TPS) (www.tpsonline.org.uk) operate an official opt out register for individuals and companies that do not wish to receive unsolicited sales or marketing calls. It is a legal requirement that all organisations (including charities, voluntary organisations and political parties) do not make such calls to numbers registered on the TPS unless they have your consent to do so.
Read more: How can Telephone Preference Service Screening benefit your business?
We have joined forces with Experian to help our clients to improve their sales lead generation and have negotiated all new clients 100 free leads on their first order. The powerful Experian B2B Prospector tool is the best value system for clients wanting to find new business leads.
There are no minimum spends and no subscription. You simply buy what you want.
Read more: B2B Prospector 100 free sales leads
Customer data is one of main assets of any business. An accurate database helps to improve the response rates of marketing activity, reduce wastage and improve ROI.
With the recent rises in postage costs, it is as important as ever to ensure that mailings are well targeted, accurate and reach their intended audience. Sending mail, indeed any marketing communications, to duplicate or undeliverable data, reflects poorly on your company, reduces campaign efficacy and ultimately wastes your budget.
Read more: How clean is your customer database?
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